What is a Niche? And What is a Niche Website?

So in the world of websites, what is a niche? Well a niche site does NOT mean a small website.

I think too many people think that a “Niche” website means building a site that only has 10 or 20 pages of content. This is simply not the case.

“Niche” really means a small segment of an overall market or product. It means laser focused on one particular topic…or niche. As a perfect example, and to prove that I’m not the only one that thinks this way; check out the Wikipedia page of what a “niche” market is.

And even better, guess what example Wikipedia gives as an example of a niche market/website? ESPN.com! That’s right ESPN.com is a niche website. It focuses exclusively (with laser focused intensity) on Sports. Again, this isn’t my example, this is from Wikipedia. Yes, this is a VERY large niche site, but it is indeed a niche site.

ESPN.com produces dozens of articles, videos, and more each and everyday.

I share this simply to get the incorrect idea out of your head, that “niche” means a “small” website. It doesn’t.

However, its more common to think of a niche site as one that targets a more narrow niche than just sports in general. A smaller niche in sports would be perhaps, small league baseball, or curling in Canada, or speed skating. However, just because your niche site only covers curling in Canada, doesn’t mean it can’t be thousands of pages of content – make sense?

So, a niche site is a website that covers the sub-segment of any market. The site could be one page or a million pages of content, its still a niche site.

If you need some ideas on the perfect niche then browse our readymade niche websites or contact us for more information.

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